THE SYMBOL OF HAPPINESS IS REBORN

The Ushuaïa Magazine September 2015 LIFESTYLE Read in PDF format N8/2015
THE SYMBOL OF HAPPINESS IS REBORN Coca-Cola redesigns its iconic glass bottle, inspired by the original design from 1915

1889

The first non-patented
bottle, with an orthodox
shape, and the logo of
the brand at the base.

1900

One of the first
bottles marketed
in Europe, with a
pharmaceutical
aspect.

1915

Alexander Samuelson,
from Root Glass
Company, designs the
perfect bottle with its
legendary curves.

1916

The new bottle features
a streamlined shape,
giving it a more feminine
and contemporary
line

2015

The redesign of the
classic model, with a
transparent label and
a cap identifying the
variety.

The symbol of happiness has been reinvented yet again. Since John Pemberton developed his secret formula in 1886, Coca-Cola has become one of the most popular brands in the world. This year, the bottle celebrates its 100th anniversary and the brand is paying homage by launching a new glass bottle at all of the counters and tables in Spain’s bars and hotels. Inspired by the original patented bottle, which was designed by the Root Glass Company in 1915, this new design echoes the original curves of this iconic packaging and its unique identity.

Early Coca-Cola advertisements show the original bottle, promotional coupons and an advertisement where Coca-Cola was already identified with happiness.

ALEXANDER SAMUELSON

Designer of the original bottle

In 1915, Coca-Cola launched a contest in order to design a unique bottle that could not be imitated. Alexander Samuelson, from Root Glass Company, was inspired by the shapes and lines of cocoa seeds, creating this characteristic bottle for Coca-Cola. In 1950, this iconic design became the first commercial product to appear on the cover of Time magazine.

 

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