THE PROMO PARADES

By Camilla Felici, Photographs Eva Kruiper August 2015 LIFESTYLE Read in PDF format N7/2015
THE PROMO PARADES There is nowhere that markets club nights quite like Ibiza. Along the beaches of salines and playa d’en bossa and through the port and restaurants around Dalt Vila, you can witness the sexy, outrageous and completely bizarre promo parades in action. Here are some of ïu mag’s favourites.

above : The ANTS team in San Antonio, promoting the revolutionary daytime party at Ushuaïa

ANTS

USHUAÏA –SATURDAY

Crazed members of the ANTS team dress in black all-in-one jumpsuits covering their faces, heads, feet and hands. This highly energetic promo team bombards passers-by, restaurant diners and tranquil sunbathers in a brazen attempt to attract attention and lure them to this underground night featuring line-ups by the likes of Andrea Oliva, Nic Fanciulli and Los Suruba. Highly amusing – they definitely get your attention!

LA TROYA

AMNESIA – SUNDAY

Eccentric, wild and debauched, the La Troya parties are legendary. IU MAG shot the parade in action in Calle de la Virgen


Brasilio de Oliveira founded this extravagant fiesta, which is one of Ibiza’s longest-running and most infamous club nights. Drag queens of all ages, half-naked men and striking women dress in scanty underwear, latex S&M body suits, corsets, gigantic wigs and towering heels as they parade through Calle de la Virgen on Sundays. Each member of the team devises their own incredible costume, which stylist Manuel Parralo then approves for the night. Themed events such as Inferno parties and vibrant carnivals take place each week, and once a year La Troya also hosts a fashion show – this year’s is on September 6 and is sure to be a lavish extravaganza

FLOWER POWER

PACHA - TUESDAY

The ’60s psychedelic revival in full force: the Flower Power promo team pose for us by the port in Ibiza Town

The gorgeous Flower Power team parade along some of the island’s most scenic beaches and through the harbour before Flower Power on Tuesdays. Rossano Lucidi and Alessandro Gaeta are co-producers for the night; their beautiful hippies dress in ’60s outfits and cruise about in a VW camper van, keeping Ibiza’s boho spirit alive. On the night, listen to tracks by ’60s and ’70s legends including The Beatles, The Rolling Stones, The Kinks, The Animals and The Who.

COCOON

AMNESIA – MONDAY

The Cocoon girls pictured by Tantra in Playa D’en Bossa

The super sexy Cocoon girls are at Salinas and Playa D’en Bossa every Monday, enticing revellers to come and party at Sven Väth’s iconic Ibiza fiesta. This legendary night is synonymous with some of the best techno music on the island. Model/designer Sarah Qaiser leads the promotion team and also designs the outfits for the dancers for the night, along with Liz Mendez. Together the duo have founded their own label, The Gypset Diary, creating amazing ’70s Paco Rabanne-inspired disco-style bodysuits, gorgeous accessories and elaborate headpieces.

VAGABUNDOS

SPACE – SUNDAY

The band of Vagabundos pictured in the Vara de Rey. Aurelia Paumelle designs the theatrical costumes for the team

Vagabundos take over the terrace at Space this year, with the charismatic Swiss-Chilean DJ and producer Luciano bringing his famed Latin tech house beats to the super-club. His quirky troupe of Vagabundos roam through Ibiza Town on Sundays promoting the night. Enjoys sets from Luciano and his Cadenza crew – plus this year on selected dates Carl Craig is set to host a Detroit Love takeover, with DJs such as Derrick May, Moodymann and Octave One all on the roster.

MUSIC & VIDEO

CHECK OUT OUR TOP VIDEOS AND MUSIC DOWNLOADS. VIDEOS OF THE BEST PARTIES, MUSIC DOWNLOADS AND EXCLUSIVE IU MAG MIXES

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